Singapore Payroll AI Visibility Index — baseline (June 2026)
Baseline index: which Singapore payroll vendors appear in ChatGPT, Perplexity, Claude, and Google AI Overview when buyers ask for CPF and IRAS compliance.
This is Week 0 of the Singapore Payroll AI Visibility Index — a weekly Citable research tracker measuring which payroll platforms AI engines name when Singapore buyers ask about CPF, SDL, and IRAS compliance.
The baseline run on 26 June 2026 tested one locked buyer prompt across ChatGPT, Perplexity, and Claude, plus a Google AI Overview query. Twelve Singapore payroll vendors are scored each week. This article publishes the full matrix; Week 1 reports what changed.
Why track payroll AI visibility?
Payroll is one of the categories where Singapore B2B buyers already shortlist vendors inside AI-generated answers. When an HR director asks which platforms handle CPF and IRAS filing, the response names specific brands — or omits credible local vendors entirely.
We documented that fragmentation in visibility research on Swingvy. This index generalises the same protocol across a fixed vendor cohort and tracks movement week over week.
Locked prompt kit
These inputs do not change between weekly runs:
Buyer prompt (ChatGPT, Perplexity, Claude):
I’m an HR director in Singapore. Which payroll software platforms should I shortlist for CPF, SDL, and IRAS compliance?
Google query: payroll software singapore sme
Session: Incognito browser, Singapore region, one run per engine.
Full protocol: audit/methodology.md in this article folder.
Index vendor cohort
Twelve Singapore payroll platforms tracked every week:
Talenox, PeopleCentral, JustLogin, Payboy, QuickHR, Swingvy, Info-Tech HRMS, Omni HR, brioHR, SMEPayroll, Singroll, Employment Hero.
Vendors named outside this list (e.g. Workday, Frontier eHR) are recorded in raw audit files but not scored in the index.
Baseline visibility matrix (26 June 2026)
Scoring: 1 if the engine named the vendor; 0 if not. Visibility score = sum across four engines (0–4).
| Vendor | ChatGPT | Perplexity | Claude | Google AIO | Score | Share of voice |
|---|---|---|---|---|---|---|
| Talenox | ✓ | ✓ | ✓ | ✓ | 4 | 21.1% |
| QuickHR | ✓ | ✓ | ✓ | 3 | 15.8% | |
| PeopleCentral | ✓ | ✓ | 2 | 10.5% | ||
| JustLogin | ✓ | ✓ | 2 | 10.5% | ||
| Info-Tech HRMS | ✓ | ✓ | 2 | 10.5% | ||
| Payboy | ✓ | 1 | 5.3% | |||
| Swingvy | ✓ | 1 | 5.3% | |||
| brioHR | ✓ | 1 | 5.3% | |||
| SMEPayroll | ✓ | 1 | 5.3% | |||
| Singroll | ✓ | 1 | 5.3% | |||
| Employment Hero | ✓ | 1 | 5.3% | |||
| Omni HR | ✓ | 1 | 5.3% |
Total cohort visibility points: 19. Share of voice = vendor score ÷ 19.
What the baseline shows
Talenox is the consensus pick. It is the only vendor all four engines named. For a buyer who cross-checks ChatGPT, Perplexity, Claude, and Google, Talenox is the one name that appears everywhere.
Conversational AI and Google disagree. Perplexity returned a three-vendor shortlist (PeopleCentral, Talenox, Payboy). Google AI Overview named Swingvy, brioHR, SMEPayroll, and Singroll — none of which appeared on Perplexity. ChatGPT and Claude each returned six vendors with partial overlap.
Single-engine visibility is common. Seven of twelve cohort vendors score 1/4. A vendor can be visible on one surface and invisible on the others — the pattern we measured for Swingvy is not unique to one company.
Engine agreement is low. Only 1 of 12 vendors (8.3%) appeared on all four engines. Buyers who use one AI tool get a materially different shortlist than buyers who use another.
Citation sources by engine
| Engine | Dominant sources in baseline run |
|---|---|
| ChatGPT | Vendor .sg homepages (Talenox, PeopleCentral, JustLogin, QuickHR) |
| Perplexity | iras.gov.sg, snaphrm.com, briohr.com, omnihr.co, vendor pages |
| Claude | rockbell.sg, omnihr.co, bolto.com, vendor product pages |
| Google AIO | smepayroll.com, iras.gov.sg, quickhr.co, aspireapp.com |
Perplexity and Claude leaned on third-party listicles and compliance explainers. ChatGPT cited vendor sites directly. Google AIO pulled from its search index — a different pool again.
Raw engine outputs are documented in the audit folder.
How to read weekly updates
Each week Citable publishes a delta report (Week 1 template) covering:
- Vendors that gained or lost an engine mention
- Share of voice shifts
- Citation source changes
- Whether shortlists were stable or volatile
The baseline matrix in this article stays fixed as the comparison point.
What this index is not
- Not a product review. We score presence in AI answers, not feature quality or compliance certification.
- Not a buyer guide. For vendor comparison by headcount and IRAS controls, see Best payroll software for Singapore SMEs.
- Not multi-market. ASEAN cross-market behaviour is covered in SEA Market research.
Run your own baseline
Request a free AI visibility audit to test the prompts your buyers use in your category — or replicate this protocol using the methodology files in this article’s audit folder.
Next update: Week 1, target run date ~3 July 2026.
Sources and methodology
Baseline collected 26 June 2026. One buyer-style prompt run once per engine (ChatGPT, Perplexity, Claude) plus one Google query (payroll software singapore sme), Singapore region, incognito browser session. Twelve vendors scored 0 or 1 per engine. Protocol is locked for weekly tracking — see audit folder methodology.md.
Primary source
- Citable Singapore Payroll AI Visibility Index — audit protocol and vendor matrix (this article)
References
- Swingvy visibility audit — raw ChatGPT, Perplexity, Claude, and Google outputs, 26 June 2026 (retrieved 26 June 2026)
- IRAS — Types of controls for payroll software (retrieved 26 June 2026)
Frequently asked questions
- What is the Singapore Payroll AI Visibility Index?
- A weekly Citable research tracker that scores 12 Singapore payroll platforms on whether ChatGPT, Perplexity, Claude, and Google AI Overview name them when buyers ask about CPF, SDL, and IRAS compliance. This article is Week 0 — the baseline collected on 26 June 2026.
- Which payroll vendor has the highest AI visibility in Singapore?
- On the baseline run (26 June 2026), Talenox scored 4/4 — named by ChatGPT, Perplexity, Claude, and Google AI Overview. QuickHR scored 3/4. No other vendor in the 12-company cohort matched all four engines.
- Do AI engines agree on Singapore payroll software shortlists?
- No. On the baseline run, only Talenox appeared on all four engines. Payboy appeared on Perplexity only. Swingvy, brioHR, SMEPayroll, and Singroll appeared on Google AI Overview only. Conversational AI and Google drew from different source pools.
- How often is the index updated?
- Weekly. Week 1 runs approximately 7 days after baseline (~3 July 2026), using the same locked buyer prompt and Google query documented in this article. Each week publishes a delta report; the baseline matrix stays fixed for comparison.
- How is share of voice calculated?
- Each vendor earns 0–1 point per engine per week (named or not). Visibility score is the sum across four engines (0–4). Share of voice is that vendor's visibility score divided by the sum of all cohort scores in the same week.
Keep reading
Did Claude start showing sponsored content? What we found in a Singapore logistics audit — and why it matters for B2B visibility
Claude cited a Value Chain Asia article labeled "Sponsored Content" on a Singapore logistics prompt. We checked if anyone else reported it.
Google's June spam update and AI citations: what Southeast Asian B2B brands should stop doing — and what actually builds visibility
Google's June 2026 spam update targets thin listicles and AI citation manipulation. What B2B brands in Southeast Asia should audit, stop, and do instead.